Rainbow Slime Co
Project
Rainbow Slime Co launched an immersive, hands-on experience for kids and adults at Union Station Kansas City, designed to be playful, memorable, and buzzworthy from day one. We partnered on a launch strategy focused on driving reservations and creating excitement ahead of opening.
The process included research and strategic development, which led to a standout concept: an “Ooze News” team inspired by 90’s Nickelodeon, where kids became the storytellers and content creators. After an audition process, eight kids were selected to create on-the-scene videos and social content, supported by PR efforts and a bold visual moment—lighting Union Station in iconic rainbow colors for the grand opening.
The result was a highly successful launch, with multiple sold-out days and waitlists around opening week. With strong momentum in place, Rainbow Slime Co. is now managing marketing in-house and off to a great start following launch support.